DON’T TEENS BUCKLE UP?
Teens Cite Peer Pressure as Top Reason for Not
According to a nationwide polling of high school students conducted
by Volkswagen of America, Inc. in 2004,
- Peer pressure,
- Lack of comfort,
- A feeling of invincibility, and
- Just not necessary for short trips from
school or home are the leading reasons American teenagers cite
for their tendency towards non-use of safety belts.
According to the National Highway Traffic Safety
Administration (NHTSA), teens and young adults are the group least
likely to buckle up and most likely to die in traffic accidents.
In 2001, more than 5,000 teens perished in auto accidents; two-thirds
of those, tragically, were not wearing safety belts.
Volkswagen informally polled several hundred high school students
and teachers and asked: “What are the primary reasons teenagers
don’t wear seat belts as often as they should?” Among
- Uncool (peer pressure not to wear; embarrassment)
- Uncomfortable (too constricting; wrinkles
clothes) - 30%
- Only traveling short distance - 20%
- Feeling of invincibility (nothing will happen
to me) - 18%
Of particular note was the attitude that seat
belts are not necessary when traveling short distances, as statistics
show that, traditionally, the majority of auto accidents occur within
one to five miles of one’s home.
Additionally, most students knew of a friend
or relative who had been in an auto accident and who benefited from
wearing a safety belt. Despite this, many still felt such a scenario
was not likely to happen to them. Students polled resided in the
areas of: Atlanta; Boston; Detroit; Los Angeles; Miami/Ft. Lauderdale;
New York; San Francisco and Washington, D.C.
“We believe the most effective messenger
for a teenager is another teenager and our survey findings confirm
this,” said Frank Maguire, vice president of sales and marketing
for Volkswagen of America. “This is a national health problem
that could be cured if teens thought it was hipper and more important
for their well-being to wear a safety belt. We want to spread the
message from teen to teen that safety belts save lives.”
The National Highway Traffic Safety Administration,
in fact, reports that safety belts save over 11,000 lives a year.
"Inexperience behind the wheel, coupled
with risk-taking behavior such as speeding, drinking and driving,
and lack of seat belt use, often yields tragic results for our young
people," said Jeffrey W. Runge, M.D., the NHTSA administrator.”
Click on the image below to view a powerful
seat belt awareness video.
Cinto de segurança
Click on the image below to view an amazing
seat belt awareness video.
Click on the image below to view Back Seat Bullet